Set up in 2007, The original Ambition Race Team was based in Bormio, Italy with a team of 4 coaches and 24 athletes. The team comprising of both a FIS and Children’s core team programmes only with a few additional weeks on offer for the most committed athletes in the team. The unity of the Ambition Racing community was strong from day one with like-minded people involved, all believing in our methods and striving toward the same goals.

The Core Program idea was designed and implemented at Ambition Racing from the outset, in order to provide continuity of both coaching & peer groups as well as to perfectly structure the ratios of training / competition times to that of rest time for education aged athletes. This system was met with immediate success and had since been adopted by almost every ski club & academy in the UK market.

In 2009, as demand for a higher volume program increased, Ambition set up camps in the Southern Hemisphere - a key part of the program that has followed on each and every year since, firstly based in Santiago, Chile and more recently Queenstown, New Zealand.

The addition of a Full Time program came in 2010 when the British Development Team was adopted by Ambition Racing. Following the success of this program, the structure was rolled out as an option to all Ambition Racing athletes and the academic program was lengthened from winter only to include the autumn months also.

In 2011 the academy moved to Austria in order to improve both its logistical flexibility and training options for the team. As the team grew in size and stature to 5 coaches and 32 athletes, more flexibility was required as well as a greater variety of training & racing opportunities.

2016 saw Ambition Racing develop a series of race events through the introduction of the Ambition Champs. BASS (British Alpine Seeding System) recognised races aimed specifically at athletes aged U16 and below. The aim of the races was to reduce the travel demands put on our younger skiers and to invite other clubs to come and compete alongside the Ambition Racing team.

In 2018, as the Ambition Champs started to gain momentum, the addition of a UK based competition in the form of a Club National event, as well as FIS races were added to the Ambition Racing events calendar.

2019 saw us develop the program further to cater for the ever growing and demanding needs of the Ambition FIS program. 3 FIS coaches were used for this team from 2019-2022, alongside the 3 coaching the children's groups.

In 2021, works began at the Ambition base in Leogang (Haus Tirol) to create a new functional fitness style gym as well as 2 new athlete areas. After the 2021/22 season, Haus Tirol began a full renovation to include; refurbishment of all rooms / bathrooms, new kitchen & dining area, new internal pipework and electrics as well as a new athlete recovery / sauna area.